Head of Marketing & Engagement

Company Overview

About Nightwood Theatre

As Canada’s preeminent feminist theatre, Nightwood cultivates, creates, and produces extraordinary theatre by women and gender-expansive artists, liberating futures, one room at a time. 

Founded in 1979, Nightwood Theatre has created, produced and toured award-winning plays that have garnered Dora Mavor Moore, Chalmers, Trillium and Governor General’s awards. Nightwood is committed to creating spaces that are trans inclusive and that recognize a multitude of intersectional identities, which include race, ability, sexual orientation, age, and gender identity among others. We encourage candidates of numerous intersectionalities to apply. 

Job Description

Nightwood Theatre is seeking a new Head of Marketing & Engagement. This role requires hybrid work, with some flexibility around hours, with occasional work on evenings and weekends to support and attend events as the position demands. This role reports to the Artistic Director and the Managing Director.

Is this the right role for you?

The ideal candidate is passionate about theatre and propelling women and gender-expansive artists. They are motivated to amplify Nightwood’s many activities to the communities we serve. They are a detail oriented champion of the arts who is able to focus while managing multiple short and long term objectives concurrently. They possess strong collaboration and interpersonal skills and thrive in a dynamic environment. 

Major Responsibilities

The Head of Marketing & Engagement shall reflect and uphold the mission and mandate of Nightwood Theatre in all activities related to their role. 

Each year, Nightwood’s season encompasses a variety of internal and public facing activities, including one to two Nightwood-led productions, one to two co-productions with partner organizations as the lead-producer, our annual Groundswell Festival of New Works, our annual Lawyer Show Fundraiser, as well as several in-house artistic development programs, fundraising initiatives and other general community, engagement and operating activities. 

In this role the Head of Marketing & Engagement will:

• Envision and execute marketing, engagement and communication plans, including season launches. This entails launching Nightwood’s upcoming season programming, including leading the creation of Nightwood’s season brochure, developing seasonal marketing, promotional and publicity plans (year-round branding and specific show promotion including online, ticket prices – single tickets and passes). 

• Maintain and update Nightwood’s website. 

• Create digital assets for the animation of Nightwood’s website and social media platforms, including but not limited to Facebook, Instagram, Threads, Twitter/X, Bluesky, LinkedIn or other platforms as they become popular.

• Monitor social media platforms and report on observations, statistics and trends.

• Develop strategies to maintain and grow audiences (targeted campaigns, community outreach, etc.). 

• Create or oversee electronic newsletter communiqués, sent bi-weekly to a maximum of one per week. 

• Devise and oversee audience engagement activities, including symposiums and panel discussions, with the support of other personnel.

• Initiate sales and outreach to high schools and other groups for Nightwood Theatre’s upcoming productions.

• Secure media sponsorships and partnerships. 

• Manage and track marketing budgets for expenditures and revenues.

• Manage vendor relationships, including graphic designer, printing/mailing houses, box office personnel, photographers, videographers, etc.

• Organize and produce marketing materials/collateral (season brochure, posters, postcards, print and online ads, show programs, etc.). 

• Create and distribute press / share kits. 

• Create and distribute media releases for season shows and auxiliary programming, as needed. 

• Coordinate / assist with all interviews and PR events. 

• Support publicist(s) in media invitation list for opening nights and track media RSVP’s. 

• Engage in other communication duties where reasonable. 

• Collaborate on marketing and communications planning and execution for the Nancy & Ed Jackman Performance Centre venue.

• Support and contribute to Nightwood’s Anti-Oppression/Anti-Racism (AOAR) work plan.

• Other duties as reasonably requested.

Compensation Package

Salary: $33,000 (CAD) at 24 hours per week

Heavier weeks are offset by a Time In Lieu Policy. Also included in the compensation package is two weeks vacation, plus one week paid office closure; Employer-paid medical and dental benefits included after a 3-month probationary period; Work laptop, alongside a monthly personal device stipend of $48 (CAD) for the use of your cell phone/home internet.