Marketing Manager

Company Overview

ORGANIZATION DESCRIPTION    

Drayton Entertainment is a registered, not-for-profit charitable organization and one of Canada's most successful professional theatre companies. We present the finest in live theatre for all ages at seven unique venues across Ontario: the Drayton Festival Theatre in Drayton, Huron Country Playhouse (Mainstage and South Huron Stage) in Grand Bend, King's Wharf Theatre in Penetanguishene, St. Jacobs Country Playhouse and Hildebrand Schoolhouse Theatre in St. Jacobs, and the Hamilton Family Theatre Cambridge. We also operate a Youth Academy in Waterloo.

Drayton Entertainment is committed to inclusion and diversity in hiring, and encourages all qualified candidates to apply without regard to age, disability, ethno-cultural identity, sexual orientation, gender identity, or any other historically underrepresented and marginalized identities.

Drayton Entertainment is committed to providing all workers with a barrier free work environment free of discrimination and harassment. If reasonable accommodation is needed to participate in the employment selection process, please reach out directly to Natasha Hopf, Director of Human Resources, at natasha@draytonentertainment.com or 519-621-5511 ext.240 so that we may provide assistance.

Job Description

MARKETING MANAGER

Reports to  Director of Marketing

Function     A creative, talented and well-organized individual with demonstrated experience in communications, social media, marketing (digital & traditional) and advertising, the Marketing & Development Associate is responsible for promoting Drayton Entertainment’s brand and its productions to communicate the specific messages for the Department that will increase earned revenue and raise the corporate profile.

Duties and Responsibilities may include multiple aspects of the following:

• Oversee and ensure fulfillment of short-term marketing plans (e.g. individual productions) and longer-term strategies (e.g. Season) as defined by the Director of Marketing and leadership team.
• Ideation of promotional campaigns to support live theatre productions and generate interest in the organization.
• Provide department leadership through the daily supervision and delegation of tasks to Marketing team members, while offering guidance, feedback, and support to ensure the successful execution of projects and plans.
• Demonstrate sound project management by overseeing the creation of marketing collateral including print materials, digital assets, and advertising, working with in-house graphic designers and/or third party agencies.
• Provide solid organization and creativity as department lead on key publications such as the annual theatre guide, house program, production inserts, and individual theatre flyers.
• Conceive and implement robust processes, and document procedures and best practices, in order to streamline the efficiencies and effectiveness of the Marketing Department.
• Utilize superior spelling, grammar and language skills to act as final editor for the organization, ensuring that all marketing materials meet brand standards and messaging criteria, and are error free.

REQUIRED SKILLS & QUALIFICATIONS

• 3-4 years experience in the field of marketing, preferably in a management position.
• Demonstrated creativity and proficiency across multiple marketing platforms: graphic design, video, social media, email marketing, traditional advertising, and/or digital advertising.
• Experience with CMS, analytics tools and basic HTML skills.
• Lively, engaging and dynamic personality, with superior communication and interpersonal skills.
• A "self-starter" with demonstrated time management and project management skills.
• College or University degree/diploma in the field of Communications, Marketing, Advertising, or other related disciple or revelant previous experience.
• Ability to work effectively and collaboratively in a fast-paced, collaborative team environment. 

 TERM:  Full-time; Immediate Start.

This position is based in person and onsite at Drayton Entertainment’s Head Office at 46 Grand Ave. S., Cambridge.

Due to the nature of the live theatre industry, some evening and weekend work will be required.