Digital Marketing Specialist

Company Overview

The Grand Theatre is known for world-class theatre created and built in London, Ontario. As southwestern Ontario’s premiere producing theatre and one of the most beautiful theatre spaces in Canada, the company has deep ties to the community and to its artists, artisans, and technicians.

As a vibrant cultural hub and not-for-profit professional theatre, the Grand serves to gather, inspire, and entertain audiences in London and beyond. At our home in downtown London, we create productions on two stages: the Spriet Stage (839 seats) and the Auburn Developments Stage (144 seats). The Grand season of theatrical offerings runs from September to May, and we collaborate with companies and artists across the country through our co-productions that see London-made artistic and creative work travel to audiences nation-wide. The Grand is committed to developing and premiering new, original works and supporting the growth and reach of theatre writers and creators. Our recently renovated venue offers a contemporary and welcoming environment that is also home to several successful music series’, community arts rentals, cultural and special events.

A cornerstone of the organization is our place as a teaching theatre, exemplified in our many mentorship programs and highlighted in our annual Grand Theatre High School Project. Currently in its twenty-eighth year, the High School Project involves as many as one hundred high school participants annually from schools across the region. These students participate at no cost and take on roles both on stage and off, in a fully realized mainstage production under the direction of a professional creative team.

The Grand Theatre is located on the traditional lands of the Anishinaabek, Haudenosaunee, and Lnaapéewak Peoples. We acknowledge with gratitude the significant historical and contemporary contributions of local and regional Indigenous Peoples and of all the Original Peoples of Turtle Island (also known as North America). We are honoured to live, work, and tell stories together on this land.

OUR COMMITMENT TO EQUITY, DIVERSITY, INCLUSION & RECONCILIATION

The Grand Theatre is committed to creating and practicing a company culture that ensures an accessible, equitable, inclusive, and welcoming space for all.  We encourage applicants to review the Grand’s commitments to Equity, Diversity, Inclusion and Reconciliation on our website to confirm that your personal and professional values are aligned with this vision, and we invite you to reflect on these commitments in your submission.

The Grand Theatre is committed to a selection process and work environment that is inclusive, equitable and accessible. We welcome applications from qualified individuals that reflect the abilities and diversity of communities we serve. The Grand Theatre will proactively provide accessibility solutions to job applicants throughout the recruitment process. If you require accommodation, please notify us and we will work with you to meet your needs.

Job Description

THE OPPORTUNITY

The Grand Theatre is seeking a skilled and results-driven Digital Marketing Specialist to implement and manage the Grand’s online marketing efforts, including: social media, content creation, email campaigns, and website analytics, while also analyzing digital marketing trends and reporting on campaign performance.

This role is responsible for:

• Planning, scheduling, and generating ticket-sales campaigns to deploy over e-mail, paid social, and other digital advertising platforms;
• Leverage our database to manage lists, segmentation, and analytics reporting in support of all ticket-sales campaigns, using Tessitura.
• Tracking the success of campaigns and adapting future campaigns according to those learnings.
• Ensuring regular optimization of GRANDTHEATRE.COM, including timely content updates, working with external developers to improve website performance, and responding to requests for revisions from various departments;
• Supporting the marketing team in generating engaging content for the Grand Theatre’s social media channels and e-marketing platforms.

DETAILED RESPONSIBILITIES

Reporting to the Director of Marketing & Digital Strategy, and collaborating closely with the Tessitura Administrator, Patron Services Team, and Communications & Public Relations Manager, the successful candidate will:

• Run point on the Grand Theatre’s direct e-mail marketing strategy (including email design, database targeting, audience segmentation, and list generation), with the support of the Tessitura Administrator, Communications & PR Manager, and the Grand Theatre sales teams.
• Become familiar with Tessitura Network (our CRM platform) and leverage this knowledge to support database-based ticketing campaigns that effectively speak to Grand Theatre patrons and enthusiasts.
• Enhance brand awareness and ticket sales by leading paid digital campaigns, including but not limited to social media advertising, organic social media promotions, and digital display advertising.
• Liaise with external partners and vendors in support of the Grand Theatre’s digital strategy goals.
• Ensure ongoing accuracy and relevance of GRANDTHEATRE.COM through routine content updates, and managing requests for revisions.
• Drive performance of the Grand Theatre’s digital communication channels (including social media platforms, e-mail marketing, and the Grand Theatre website) by supporting content creation strategies and consulting on audience targeting.
• Report on campaign performance at weekly sales meetings.
• Collaborate with other Grand Theatre departments (Education & Community Engagement, Artistic Administration, and Production) to disseminate institutional messages to the community through digital channels.
• Ensure adherence to the Grand’s brand and style guidelines in all deliverables.
• Attendance and support at opening nights, publicity events, and other Grand Theatre special events.

QUALIFICATIONS

• Bachelor's Degree (or equivalent experience) and a minimum of 2 years in digital marketing, communications, social media, and/or e-mail marketing.
• Previous experience in an arts and culture organization is an asset.
• High level of media literacy, including a confident understanding of online communities and online consumer behavior.
• Experience with lead generation, list management, audience targeting, and automation for marketing and sales.
• Hands-on experience managing paid digital, and both organic and paid social media campaigns, as well as knowledge of corresponding analytic tools.
• Familiarity with basic tenets of web design, basic HTML, and experience with Drupal (or similar web platforms), a strong asset.
• An interest in creating content that matches the communication channel, and the ability to confidently adapt online trends to the theatre niche.
• Canva proficiency, an asset.
• Tessitura CRM: will be trained, but previous experience is a strong asset.

SKILLS AND ATTRIBUTES

• You balance proven metrics-based digital strategies with a creative flare that befits a professional theatre.
• You are patient, focused, and maintain control of your tasks within a dynamic and creative environment.
• You are a creative thinker, proactive problem solver and collaborator;
• You are a self-starter with strong organizational skills, capable of managing tight deadlines, and multiple priorities effectively.
• You take accountability for your work, and pride in the quality of your work.
• You work tactfully and diplomatically while maintaining a high level of confidentiality;
• You demonstrate an interest in and passion for the world of entertainment, Canadian theatre, and the not-for-profit performing arts.
• Willing and at-the-ready to adapt one’s work in support of industry, contractual, union, and/or license-holder standards for publicity, understanding that these standards may change on a project-by-project basis.
• A people-person who thrives in collaborative interpersonal spaces but can also work well independently.

POSITION DETAILS

• This vacant full-time, permanent role (35 hours per week) directly reports to the Director of Marketing and Digital Strategy and collaborates regularly with all Grand Theatre departments including Marketing, Production, Development, Front of House, and Education & Community Engagement;
• The Grand’s work environment is primarily in-person at 471 Richmond Street in downtown London, Ontario, with regular office hours from 9am to 5pm, Monday through Friday. This role requires some evening and weekend work, particularly surrounding opening nights, special events, and deadlines;
• Salary range is posted at $44,000-49,000 per annum, commensurate with skills & experience.
• The Grand offers a comprehensive compensation package that includes generous extended health & dental coverage, retirement benefits and complimentary tickets;
• Prospective employees must be legally able to work in Canada, provide an up-to-date and clear police information check, and agree to the theatre’s employee handbook and health & safety policies, as part of the employment agreement.